Clienst and prospects alike have been asking me about some of the real-time search functionality being built into Google and Bing.  Google announced today that real-time search is available to some and will be rolled out to all of their data centers over the next few days.

Here’s a video from Google with some examples of how this works.

I originally found this breaking news on Mashable. Click through for more details.  This latest change is one of the biggest reasons I have been encouraging my clients to get involved with social media even just a little bit.  With real-time search results at the top of the search results I expect that the local map listings will be below that and the top 10 organic (or natural) search results will be pushed even further down the page.

This is why you not only need to work on optimizing your web site, but you need to work on a complete online marketing strategy so that your information shows up no matter where people look.

This is not the only change coming so if you need some help preparing yourself, give us a call.  I’d be glad to work with you to get your company to the top of the search engines.

To your success!
Ken Partain