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Is Your Website Headed The Way of The Dinosaur?

By Ken Partain

I’ve noticed a trend lately that is a little disturbing.  This trend is a slow and steady decay of rankings for static websites with very few, if any, regular updates.

The reason for this decline is a recent emphasis by the major search engines to not only serve up the most relevant search results, but the most recent as well.  And if  your site isn’t updated with current, relevant information then you’re losing the game to a site that is.

The sad part is that this is something that could be fixed with very little effort and very little expense.

There are a number of excellent, open-source (free!) content management systems available to the small business owner.  If you have some technical skills you can make the switch yourself.  Otherwise, you’ll need to hire someone to help migrate your site to a new platform and teach you how to add new content quickly and easily.

Costs for this can range from a few hundred dollars to several thousand dollars depending on how many pages you currently have on your site, what functionality you want and whether or not you use a template or have a new design created for you.

Here are a few of the top open-source content management systems available today.

  • WordPress (my favorite)
  • Joomla
  • Drupal
  • Dot Net Nuke
  • Expression Engine

I’m sure there are lots of others that are very good but these are the ones we have had experience with.

And if you need some help converting your site give me a call.  I’ll be glad to take a look at it and give you a quote.

Photo Credit: Dinosaur Jr. by desdeaquinet on Flikr

Filed Under: Blogging, Search Engine Marketing, websites Tagged With: CMS, Content Management Systems, DotNetNuke, Drupal, Expression Engine, Joomla, WordPress

Search Engine Optimization – Clean Code

By Ken Partain

Not all code is created equal!

This is the second in a series of five articles on Search Engine Optimization – Back to the Basics.

One of the strongest factors of a website that ranks well is the code itself.  This is something that most small business owners never even consider.  If a site looks good, as far as they are concerned, it’s a good site.

However, the coding plays a big part in how well your website ranks in the search engines.  If your site has a lot of unnecessary code to compensate for lack of technical ability on the part of your web designer, that can cause a problem.

I see this alot with small companies who sign up for cheap web sites because they can build it themselves.  The companies offering such sites have done so many things to make the sites dummy proof that there is an extremely high amount of unnecessary code.  This is true for scripts as well.  Scripts are small (sometimes not so small) pieces of code that make a site function a certain way.

Every bit of code and every script that is required to make your site function properly can potentially slow down the amount of time it takes for your site to load.  Site load time has always been a factor in rankings, but just recently Google made an announcement that page load times are going to be a bigger factor in rankings and have even provided some tools in Webmaster Tools so that site owners can measure their page load times and take steps to improve it.  Keep in mind that if your site is built on one of the do-it-yourself platforms mentioned above that you will have little to no control over these factors.

Our own site is built on the WordPress platform, which, in my opinion, is a very well coded system.  It is an open-source platform so there are literally thousands of programmers around the world working on it every day to make it better.  Every site we have built on the WordPress platform performs significantly better in search results, even than the sites we had previously optimized on other platforms.

It just takes a few seconds to look at a site and tell if there are issues with bloated code.  Give me a call or send me an email and I’ll be glad to take a quick look at your site.

If you would like to know all the other factors affecting your rankings, you may want to consider our Comprehensive Website Marketing Analysis.

Tomorrow we’re going to talk about your on-page content as a ranking factor.

To your success!
Ken Partain

Filed Under: Search Engine Optimization, websites Tagged With: google, ranking factors, search engine optimization, small business websites

Small Business Websites Holiday Savings

By Ken Partain

Now through the end of December 2009, we are offering a special deal on our small business websites.  As I mentioned in our December Monthly Marketing Newsletter, if you sign up with us before the end of the year for a new website for your business we will allow you to pay it out over 7 months with absolutely no interest.

All of the sites we create are built on the WordPress blogging platform and are very search engine friendly right out of the box.  We will install a complete set of our recommended plugins and show you exactly how to use it to maximize your web presence. We’ll also set it up so that it integrates seamlessly with your social media profiles on Twitter and Facebook.

WordPress is so easy to use.  If you can send an email or write a letter on your computer you already know how to use it.

The price is going up on January 1st, so if you have been thinking about a new website, don’t waste another minute.

Filed Under: Blogging, Search Engine Marketing, websites Tagged With: holidays, savings, small business, websites

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Choosing the right partner to help with your online marketing can be a real challenge.

At IPG Search Marketing we have been very effective in working with companies of all sizes, from startups and small, local businesses to national franchises and their franchisees, to improve their entire online marketing process.

We've been taught by some of the best in website development, search engine optimization and local search optimization and we continue to stay on top of the latest developments in all of these areas.

In addition, we have a driving passion for helping small businesses succeed with their online marketing. In fact, one of our goals is to help 100,000 small businesses do just that.

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Ken Partain - Small Business Marketing ConsultantHello, my name is Ken Partain and I personally oversee every single SEO and Website development project that we take on at IPG Search Marketing and I stand behind our work 100%.

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Ken Partain
Infinite Prosperity Group, LLC dba IPG Search Marketing
511 Ancient Oaks Dr
Marble Falls, TX 78654
United States
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