What is Search Engine Marketing, or SEM?
SEM stands for Search Engine Marketing, which is a form of internet marketing that’s main purpose is to promote a person, company or product through the search engines. Search engine marketing strategy really encompasses all aspects of online marketing.
Search Engine Optimization is just one of the tactics used in search engine marketing. SEM methods also include paid placement programs, otherwise known as pay-per-click campaigns and paid inclusion, which is typically provided by the search engines as a way to be sure and include your information in their search results pages.
Another method that is proving to be valuable is creating profiles within social networking sites such as MySpace, Facebook and LinkedIn. These sites are indexed regularly and can provide valuable links back to your primary web site.
Search Engine Marketing also includes a concerted effort to build high quality links into your site, preferably using anchor text with your most desired keywords and keyword phrases.
As a Texas Search Engine Marketing Coaching and Consulting firm, we are dedicated to working with you to effectively market your small business online. Our experience has shown that top search rankings for your company web site is one of the most effective ways to reach your target market.
Take a minute and call today for a free search engine marketing consultation.
1-877-334-8022, extension 701
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