We Make Marketing Easy

  • Home
  • Services
    • Website Development
      • Website Extras
      • Website Development FAQ
    • Local Search Optimization
    • Search Engine Optimization
  • Portfolio
  • Speaking
  • About
  • Contact

Search Engine Optimization – URL Structure

By Ken Partain

Over the weekend I realized that I overlooked an important piece to the on-page optimization in our series last week on Search Engine Optimization – Back to the Basics.

The structure of your URL is just as important if not more so than your Title tag when it comes to your on-page content.  The thing you want to remember is to try and use the primary keywords in the naming of your page.  If you are optimizing a site that is already in place, you probably don’t need to worry about renaming the pages, but if you are adding new pages to your site you will want to keep this in mind.

If you are using a content management system or blog software for your site then you probably don’t need to worry about this either because most of them will use the title of your post as part of the URL.  And if you use your primary keywords in the title of your post you’re in pretty good shape.  However, you have to make sure and set it up correctly in order for it to work right.

Here’s an example of a poor URL:  www.yourdomain.com/?id=123.  ?id=123 is the name of the page in this instance.  It doesn’t tell the search engines anything about this page.

Here’s an example of a good URL: www.yourdomain.com/blue-widget-special.  blue-widget-special is the name of the page in this instance and it tells the search engines (and your human visitors) what to expect when they visit that page, a special on blue widgets.

I hope this series has been helpful.  If you have any questions please leave a comment below or get in touch with me.

To your success,
Ken Partain

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email

Filed Under: Search Engine Optimization Tagged With: search engine optimization, seo, url structure

Comments

  1. BradSonyaDark says

    February 12, 2010 at 9:55 am

    Hi Guys I just fell on your post by accident really, there is some very useful information here and I took time out to have a read, thanks for the handy tips on URL structure

  2. kenpartain says

    February 12, 2010 at 4:29 pm

    I'm glad you found this post helpful. If there's anything I can do for
    you let me know.

    Ken

Call Us!

1-512-651-2963
1-877-334-8022

We’re Glad You’re Here!

Choosing the right partner to help with your online marketing can be a real challenge.

At IPG Search Marketing we have been very effective in working with companies of all sizes, from startups and small, local businesses to national franchises and their franchisees, to improve their entire online marketing process.

We've been taught by some of the best in website development, search engine optimization and local search optimization and we continue to stay on top of the latest developments in all of these areas.

In addition, we have a driving passion for helping small businesses succeed with their online marketing. In fact, one of our goals is to help 100,000 small businesses do just that.

Welcome!

Ken Partain - Small Business Marketing ConsultantHello, my name is Ken Partain and I personally oversee every single SEO and Website development project that we take on at IPG Search Marketing and I stand behind our work 100%.

Read Our Client Testimonials

Contact Us!

Ken Partain
Infinite Prosperity Group, LLC dba IPG Search Marketing
511 Ancient Oaks Dr
Marble Falls, TX 78654
United States
Local: 1.512.651.2963
Toll-free: 1.877.334.8022

IPG Search Marketing on Google+

Our Latest Blog Posts

  • WilcoRelo
  • Woodsman Tree Service
  • CBA – Cedar Park
  • Catapult Business Training
  • Carmanah Signs

Connect With Us

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Search Our Site

[footer_backtotop]

Copyright © 2023 Infinite Prosperity Group, LLC · All Rights Reserved. Privacy Policy