What is Search Engine Optimization, or SEO?

SEO stands for Search Engine Optimization, which is the process of improving your web site’s code and content to achieve higher rankings within the search engines.

Today SEO should be the cornerstone of any search engine marketing strategy. Optimizing a web site requires that you take into consideration many different tactics for achieving the desired result.

First, you must understand what the search engines are looking for. The three major search engines all have published webmaster guidelines for you to follow to improve your rankings within their search engine results pages (SERPs).

Google Webmaster Guidelines
Yahoo! Webmaster Guidelines
MSN Live Webmaster Guidelines

Secondly, your site needs to be written with “clean” code that makes it easy for the search engines to index all of the pages of your site.

Third, your site needs to have plenty of current, relevant content. The search engines give higher rankings to sites that are regularly updated. Be sure that you add content that is related to your business. Your objective is to “tell your story” not only to your site visitors, but to the search engines as well. When the search engines have a better understanding of what your site is all about you have a much better chance of ranking high for related search phrases.

As a Search Engine Optimization Coaching and Consulting Company, we are dedicated to working with you to effectively market your small business online. Our experience has shown that top search rankings for your company web site is one of the most effective ways to reach your target market.

Take a minute and call today for a free search engine optimization consultation.

1-877-334-8022, extension 701.

Related Pages:
Search Engine Optimization Frequently Asked Questions