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Remodel Buddy SEO Podcast Resources

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Thanks for visiting our site. I hope you enjoyed the interview we did with Kyle Hunt at Remodel Buddy, a marketing coach company for remodelers and home improvement professionals.  Below are some helpful links and additional information for improving your online presence as a contractor.

The most important thing to start with is to claim your local business listings in Google, Yahoo and Bing. Below are the links to do just that. Each of them are free so there’s no excuse for not doing this right away.

Google:

Here’s the link to look up your business.

Once you have claimed your listing you will need to verify your information. Google will provide you with a PIN by phone or by regular mail. Once you receive your PIN you will need to log into the Local Business Center and verify your listing.

Yahoo:

You will need to go here to sign up for your Yahoo Local Business Listing. You will need a Yahoo login, so if you don’t have one, you’ll have the ability to sign up during the process.

Bing:

You will need to go here to claim your Microsoft Map listing. You will need a Windows Live ID, so if you don’t already have one, get one of those first.

We also have our own Local Search Engine Business Profiles that are very well optimized for local search. Approximately 90% of them are on the front page of Google for their primary keyword phrases. For a limited time, we are offering a 50% discount for the first year. After that, it will automatically renew each year for $99.

We also recommend that you get your business listed in as many relevant online business directories as you can. You can find a multitude of free directories in which to list your business, but many of them will be of little value to your business.

There are also a handfull of paid directories (along with a couple of free ones) that we recommend. Below is a list of those directories along with a link to get signed up.

If you don’t have the time or inclination to do this yourself you can take advantage of our Link Building Program and we’ll take care of everything for you.

Don’t forget about doing a few press releases.  The two sites we recommend are PRWeb and FreePressRelease.com.  As I mentioned on the podcast, PRWeb seems to give you a little more exposure and a lot more flexibility, but you will benefit regardless of which one you choose.

If you have your own web site already and you’re not getting the traffic you want or generating the leads you want, you may want to consider one of our SEO Plans. After all, that’s our specialty and we’re proud to say that every single site we have worked on has gotten front page placement in Google, Yahoo and Bing.

And lastly, if you don’t have your own website, what are you waiting for? Every single day people in your town are searching for your services online. If you’re not there, you’re losing money. For a very reasonable fee we can set you up with a small business website and blog of your own, one that you can add content to and edit as often as you please.

To your success!

Ken Partain (follow me on Twitter)

Do Traffic Exchanges Really Work?

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I want to thank Mark Isherwood of JMJ Web Services for submitting his Top 3 Online Marketing Questions.  His questions require a bit more time and thought, so I am posting them one at a time over the next three days.

His first question is this:

Do traffic exchanges really work?  If so, should they only be targeted to other marketers?

First off, let me say that I have no personal experience with traffic exchanges so I had to do some research in order to answer your question.

For some background information, view this article on Traffic Exchanges at Wikipedia.

After reading this and several other articles, here is what I think.

Traffic exchange programs may result in lots of hits and pageviews for your web site, but they will generally be very low quality visitors, many of whom are there just to get credits so they can get people to visit their own site.

It appears that traffic exchanges have been designed specifically for web site owners and other marketers, so I don’t see how you could target anything but other marketers.

There are times when you will want to team up with other marketers in order to expand the reach of your message, but I don’t think traffic exchanges are the answer.

It seems to me that traffic exchanges could take up a lot of precious time for very little bottom line results.

Here’s what I would recommend:

Instead of spending time clicking through other sites just to get other people to click on yours, find a small number of people who offer complementary products and services to yours and who are working to reach the same target market.

Create a sort of mastermind group with them and brainstorm for ideas that will help your target market solve their problems and ease their pain.

Create a list of keywords that your target market may be searching on for help and write articles that will meet their needs.  Optimize and add these articles to your web site.  Maybe even start a group blog and add the articles to it with a link back to the person’s site in your group who specializes in that topic.

This goes a long way toward establishing yourself and your group as subject matter experts who are knowledgeable and trustworthy and will attract those in need of your products and services.

As your target market begins to know, like and trust you, they will be more inclined to spend their hard earned money with you.

Mark’s other two questions:

Can you really expect good marketing results from Twitter? It would seem that you are only marketing to those who follow you.

Is Google Adwords still the top marketing tool? What else brings good results (besides SEO)?

To your success!

Follow me on Twitter!

The Benefits of Integrating Your Blog and Web Site

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Our questions of the day today comes from Al Ferriulo of Ferriulo & Associates, a provider of Health Insurance Plans for people throughout Texas.

Here’s the answer to your question, Al.

What is better from an SEO standpoint, creating a blog with it’s own unique website, or incorporating it as a page within your current website?

This is a question I had to address for my own business.  For several years I had a blog separate from my main website.  About two months ago I relaunched my main web site as a blog on the WordPress platform.

The reason I did this is so I could have one domain where people could get information about our company and the search engine optimization plans we offer while still having the ability to blog and connect with our readers through their comments.

From an SEO perspective this accomplishes two things:

We are continually adding content to our main site, which the search engines love,

Any new links to our blog posts count as deep links to our domain.

Google puts a lot of emphasis on incoming links when ranking a page, while Yahoo and Bing, though they also factor incoming links into their rankings, they tend to put more emphasis on the content.

So, by having our web site and blog on one domain, it helps our own SEO efforts and helps to solidify our rankings.

I feel that incorporating your blog into your website is the best way to go from an SEO perspective.

To your success!

Ken Partain

Follow me on Twitter!

Welcome!

Ken Partain - Small Business Marketing ConsultantHello, my name is Ken Partain and I personally oversee every single SEO and Website development project that we take on at IPG Search Marketing and I stand behind our work 100%.

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Marble Falls, TX 78654
United States
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