This is the fifth article in a five part series title Search Engine Optimization – Back to the Basics.  Yesterday we talked about link-popularity.  Today we are talking about traffic as a ranking factor.

Getting visitors to your web site is not generally considered part of the SEO process though it is the main objective.  Without visitors you don’t have the opportunity to grow your business in the very place most people are looking today.

Although you don’t have any direct control of getting traffic to your website, traffic is nevertheless a factor in how well your site ranks.

Sites can get away without any SEO if they are a popular site and get lots of traffic without the benefit of being optimized.

This can happen if you drive a lot of traffic through offline means, but eventually, if you are providing good content and a great user experience then people will start linking to your site and therefore drive additional traffic.

This system begins to feed on itself and it just continues to grow as you add more compelling content which takes us right back to the first part of this series – your on-page content.

To your success,
Ken Partain