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Remodel Buddy SEO Podcast Resources

By Ken Partain

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Thanks for visiting our site. I hope you enjoyed the interview we did with Kyle Hunt at Remodel Buddy, a marketing coach company for remodelers and home improvement professionals.  Below are some helpful links and additional information for improving your online presence as a contractor.

The most important thing to start with is to claim your local business listings in Google, Yahoo and Bing. Below are the links to do just that. Each of them are free so there’s no excuse for not doing this right away.

Google:

Here’s the link to look up your business.

Once you have claimed your listing you will need to verify your information. Google will provide you with a PIN by phone or by regular mail. Once you receive your PIN you will need to log into the Local Business Center and verify your listing.

Yahoo:

You will need to go here to sign up for your Yahoo Local Business Listing. You will need a Yahoo login, so if you don’t have one, you’ll have the ability to sign up during the process.

Bing:

You will need to go here to claim your Microsoft Map listing. You will need a Windows Live ID, so if you don’t already have one, get one of those first.

We also have our own Local Search Engine Business Profiles that are very well optimized for local search. Approximately 90% of them are on the front page of Google for their primary keyword phrases. For a limited time, we are offering a 50% discount for the first year. After that, it will automatically renew each year for $99.

We also recommend that you get your business listed in as many relevant online business directories as you can. You can find a multitude of free directories in which to list your business, but many of them will be of little value to your business.

There are also a handfull of paid directories (along with a couple of free ones) that we recommend. Below is a list of those directories along with a link to get signed up.

  • DMOZ – http://dmoz.org/add.html – free
  • Yahoo Directory – https://ecom.yahoo.com/dir/submit/intro/ – $299/yr.
  • Business.com Directory – http://www.business.com/info/advertisewithus.asp – $299/yr.
  • Best of the Web – http://botw.org/helpcenter/submitcommercial.aspx – $99.95/yr.
  • Go Guides – http://www.goguides.org/addurl.html – $69.95/yr.
  • Joe Ant – http://www.joeant.com/suggest.html – $39.99/yr.
  • Rubber Stamped – http://www.rubberstamped.org/add-url-front.htm – $39.95/yr.
  • Illumirate – http://www.illumirate.com/add_your_site_exp.cfm – free
  • Wow Directory – http://www.wowdirectory.com/howtoadd.php – free
  • Skaffe – http://www.skaffe.com/info/addurl.php – $44.99/yr.
  • Massive Links – http://www.massivelinks.com/ – $29.99/yr.
  • Starting Point – http://www.stpt.com/directory/ – $99/yr.

If you don’t have the time or inclination to do this yourself you can take advantage of our Link Building Program and we’ll take care of everything for you.

Don’t forget about doing a few press releases.  The two sites we recommend are PRWeb and FreePressRelease.com.  As I mentioned on the podcast, PRWeb seems to give you a little more exposure and a lot more flexibility, but you will benefit regardless of which one you choose.

If you have your own web site already and you’re not getting the traffic you want or generating the leads you want, you may want to consider one of our SEO Plans. After all, that’s our specialty and we’re proud to say that every single site we have worked on has gotten front page placement in Google, Yahoo and Bing.

And lastly, if you don’t have your own website, what are you waiting for? Every single day people in your town are searching for your services online. If you’re not there, you’re losing money. For a very reasonable fee we can set you up with a small business website and blog of your own, one that you can add content to and edit as often as you please.

To your success!

Ken Partain (follow me on Twitter)

Filed Under: Blogging, Directory Listings, Local Search, Press Releases, Search Engine Marketing Tagged With: blogs, greenbaum marketing, local search, online marketing, search engine marketing, search engine optimization, sem, seo

How To Get Started Marketing Your Small Business Online

By Ken Partain

Thanks to Rebecca Romo of SHA Insurance, a Life and Health Insurance Agent in Allen, Texas, for being the first person to submit her Top 3 Online Marketing Questions.

Here are the answers to your questions, Rebecca.

How do you make your business successful online?

As with most questions this broad, the answer is really “it depends”.  It depends on what type of business you are in and what your objectives are.

However, there are several things any small business can do to improve their online presence and help connect with their target market.

  1. Establish a web presence.  You can do this several ways, but the most important way, in my opinion, is to have a web site that you control.  With our own website you have full control over the content of the site, how it is marketed, how well it is optimized, etc.
  2. Get your business listed in relevant online directories.  There are a multitude of online directories, both free and paid, that you can list your business with.  Some of them, such as MerchantCircle, are a very good alternative if you absolutely can’t afford to build your own web site as I mentioned in #1.  We offer Local Search Engine Business Profiles that are very well optimized for local search and provide a good snapshot of your business, not to mention they are very inexpensive.
  3. Get involved in Social Media and Social Networking even if you don’t have the first clue about how to proceed.  Get yourself listed with sites like LinkedIn, Facebook and Twitter and slowly learn more about each one and how you can use it to connect with your target market and grow your business.

What is your favorite part of online marketing?

This seems to be a more personal question and my answer is optimizing small business websites.  I love seeing a company go from generating very few, or in some cases absolutely no leads from their website, to generating a consistent flow of quality leads because of the work we do.

Search engine rankings are not the be all, end all anymore.  With the introduction of Universal Search and Personalized Search from Google, evey single person could get different search results when looking up the same keyword phrase.  Therefore, the only true measure of how effective your optimization is, is whether or not your business improves as a result.

If you had to start marketing online again, what would you do differently?

I’ve done a few projects in the past where I just leaped out, spent a bunch of money on image stuff like logos, letterhead, business cards, etc. only to find later that the market either wasn’t there, or wasn’t willing to pay for the services we offered.

If I had it to do again I would do more market research before spending a bunch of money developing a web site and other materials.  I would start with some of the free tools available online and find out if there was a need for my idea and how big of a potential market there was for our product or service.

Then I would do everything I could to keep expenses to a bare minimum and not make any long-term obligations until the business started picking up steam.

I’d love to hear your comments and thoughts.

To your success!

Ken Partain

Follow Me On Twitter

Filed Under: Local Search, Questions & Answers, Search Engine Marketing, Social Media Marketing Tagged With: local search, online marketing, small business websites, social media, social networking

What Are Your Top 3 Online Marketing Questions?

By Ken Partain

Here’s your chance to ask your top three online marketing questions and get practical answers that you can put to work immediately.

Your questions can be about anything related to search engine marketing, search engine optimization, social media marketing, social networking, local search, etc.

I’ll be posting the answers here on my site. When I answer your questions, I’ll give you credit for the questions along with a link back to your web site (if you would like).

Please complete the form below and check back soon for your answers.

Thanks for your participation.

To your success!
Ken Partain

Filed Under: Featured, Local Search, Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: local search, online marketing, questions, search engine marketing, search engine optimization, social media marketing, social networking

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Choosing the right partner to help with your online marketing can be a real challenge.

At IPG Search Marketing we have been very effective in working with companies of all sizes, from startups and small, local businesses to national franchises and their franchisees, to improve their entire online marketing process.

We've been taught by some of the best in website development, search engine optimization and local search optimization and we continue to stay on top of the latest developments in all of these areas.

In addition, we have a driving passion for helping small businesses succeed with their online marketing. In fact, one of our goals is to help 100,000 small businesses do just that.

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Ken Partain - Small Business Marketing ConsultantHello, my name is Ken Partain and I personally oversee every single SEO and Website development project that we take on at IPG Search Marketing and I stand behind our work 100%.

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Infinite Prosperity Group, LLC dba IPG Search Marketing
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