Today Google announced that they have rolled out Social Search.  It’s now available to all users who are signed into Google.  This is something that has been talked about recently but nobody really knew exactly how it would work.  As with all things Google they will be constantly tweaking it as time goes by.

There are a lot of interesting implications to Social Search so we will see how this all plays out. I think it’s pretty amazing that when I search for information about a new movie or a restaurant in town I could see reviews, blog posts and other content from people I know, like and trust.

This will have a direct impact on companies who are not paying attention to their online reputation management and addressing concerns in a positive way.

If you are a small business owner it’s time to take the reigns of this use it to your advantage.

To your success,
Ken Partain