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What Is The Value of a New Client?

By Ken Partain

The answer to this question will be different for everyone, but I want to share with you a way to figure this out and what you can do to improve it.

The value of a new client will determine the decisions you make about pricing your products and services, hiring support staff and how much you will spend on marketing and advertising to attract your ideal client.

Let’s look at an example.  Let’s say you sell widgets.  These widgets cost you $20 to produce and you sell them for $40.  You now have a gross profit of $20 on each widget sold.

Now let’s say a typical client buys one widget a month and stays with your company for 2 years.  Each widget makes $20 in profit times 24 months, which equals $480.  That means that each new client is worth approximately $480 in profit to your small business.

Now how much money would you spend to attract that client? $10? $50? $100?

Let’s look at this from another angle.  If you are spending $1,000 on advertising and marketing and you only attract 2 new clients you are losing money, especially if those new clients don’t buy as many widgets and don’t stay with you quite as long.

Now let’s see what you can do to improve the value of a new client.  If you were to raise the price of your widget just 10% to $44 and your costs remained the same, your profit is now $24 per widget, which bumps the value of a new client up to $576 ($24 profit x 12 widgets x 2 years).

And what if your new client bought 14 widgets per year?  Now the value of a new client is up to $672 ($24 profit x 14 widgets x 2 years).

And what if your new client stayed with you for 2 1/2 years?  Now the value of a new client is $840 ($24 profit x 14 widgets x 2.5 years).

Now how much money would you spend to attract your ideal client?  By making improvements in several areas of your business, you can attract a much more profitable client, which in turn allows you to market your small business more consistently across multiple channels and attract even more clients.

I’d love to hear your thoughts on this.  Please share them by commenting below.

To your success,
Ken Partain

Filed Under: Questions & Answers Tagged With: advertising, ideal client, marketing, profit, small business, value

Small Business SEO Just Got More Affordable

By Ken Partain

One of the biggest challenges small business owners face is trying to find affordable marketing solutions that work for their company.  Recently we have been talking to a lot of companies that simply don’t have the money to optimize their websites or can’t swing a big up-front payment to get things going.

With that in mind, we have made some changes to the pricing of our SEO Plans and have added two other options.

First, we have reduced the setup fee on all of our SEO plans.

Second, we have added an SEO Jumpstart plan.  With this plan you will have a one-on-one phone conversation with us to determine the direction you want to go.  We will then conduct our keyword research and optimize the home page of your website.  We will also provide you with a Comprehensive Website Marketing Analysis so you will know exactly how to improve your site’s overall optimization.

In addition to the SEO Jumpstart plan, we are now offering a free 30-minute SEO consultation and online marketing review.  This call will be packed with information to help you optimize your site.  We’ll identify the primary issues affecting the ranking of your site and provide you with guidance to correct those issues.

In our December Monthly Marketing Newsletter I set some goals for our company.  One was to help 100,000 small business owners market themselves more effectively.  The other was to add 100 new clients to our roster in 2010.  My hope is that by reducing the prices of our SEO plans and offering some introductory products, more small businesses can afford to optimize their web sites.

Give me a call at 1-877-334-8022 and schedule your free consultation today.

To your success,
Ken Partain

Filed Under: Search Engine Optimization Tagged With: search engine optimization, seo, small business

Small Business Websites Holiday Savings

By Ken Partain

Now through the end of December 2009, we are offering a special deal on our small business websites.  As I mentioned in our December Monthly Marketing Newsletter, if you sign up with us before the end of the year for a new website for your business we will allow you to pay it out over 7 months with absolutely no interest.

All of the sites we create are built on the WordPress blogging platform and are very search engine friendly right out of the box.  We will install a complete set of our recommended plugins and show you exactly how to use it to maximize your web presence. We’ll also set it up so that it integrates seamlessly with your social media profiles on Twitter and Facebook.

WordPress is so easy to use.  If you can send an email or write a letter on your computer you already know how to use it.

The price is going up on January 1st, so if you have been thinking about a new website, don’t waste another minute.

Filed Under: Blogging, Search Engine Marketing, websites Tagged With: holidays, savings, small business, websites

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We’re Glad You’re Here!

Choosing the right partner to help with your online marketing can be a real challenge.

At IPG Search Marketing we have been very effective in working with companies of all sizes, from startups and small, local businesses to national franchises and their franchisees, to improve their entire online marketing process.

We've been taught by some of the best in website development, search engine optimization and local search optimization and we continue to stay on top of the latest developments in all of these areas.

In addition, we have a driving passion for helping small businesses succeed with their online marketing. In fact, one of our goals is to help 100,000 small businesses do just that.

Welcome!

Ken Partain - Small Business Marketing ConsultantHello, my name is Ken Partain and I personally oversee every single SEO and Website development project that we take on at IPG Search Marketing and I stand behind our work 100%.

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Ken Partain
Infinite Prosperity Group, LLC dba IPG Search Marketing
511 Ancient Oaks Dr
Marble Falls, TX 78654
United States
Local: 1.512.651.2963
Toll-free: 1.877.334.8022

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