Last week David Mihm released his latest annual report on Local Search Engine Ranking Factors. This is a must-read for anyone who owns a small business that serves a local market, and anyone who handles the online marketing for a local business.
This year’s report includes feedback from 34 prominent bloggers and local search experts. Each factor is graded three ways; 1) the importance of the factor, 2) whether the factor has increased or decreased in importance since last year’s report, and 3) how closely the 34 participants agreed on each factor.