Should You Add Prices To Your Web Site?

I had a little debate with a client recently about adding prices to their website.  There are a good number of people who are searching online for the cost of the product they offer.

I suggested they add a page with their pricing on it.  They said no.  Their reasoning was that they couldn’t fully explain the features and benefits of their product without talking to the prospect.

I say Hogwash!  If you can’t fully explain the features and benefits of your product or service on your web site, where can you?  By the way, all the features and benefits are covered on this client’s site.

Your web site is the greatest employee of all.  It tells your story the exact same way to every single visitor.  It’s at work 24 hours a day, 7 days a week and it very rarely, if ever, doesn’t show up for work.

A well written and optimized website can be your very best sales tool.  Take the time to do it right.  Share the benefits (and prices!), anticipate objections and address them and turn your website into a selling machine.

Obviously, we have chosen to include prices on our own site.  We have all our SEO Plan prices, Link-building prices, Article Marketing prices and Small Business Website Prices listed where everyone can see.  And depending on the client’s needs, we’ll put together a custom plan with just the right mix.

I’d love to know what you think.  Should you put prices on yoru web site or not?  And tell us why or why not?