Our questions of the day today comes from Al Ferriulo of Ferriulo & Associates, a provider of Health Insurance Plans for people throughout Texas.
Here’s the answer to your question, Al.
What is better from an SEO standpoint, creating a blog with it’s own unique website, or incorporating it as a page within your current website?
This is a question I had to address for my own business. For several years I had a blog separate from my main website. About two months ago I relaunched my main web site as a blog on the WordPress platform.
The reason I did this is so I could have one domain where people could get information about our company and the search engine optimization plans we offer while still having the ability to blog and connect with our readers through their comments.
From an SEO perspective this accomplishes two things:
We are continually adding content to our main site, which the search engines love,
Any new links to our blog posts count as deep links to our domain.
Google puts a lot of emphasis on incoming links when ranking a page, while Yahoo and Bing, though they also factor incoming links into their rankings, they tend to put more emphasis on the content.
So, by having our web site and blog on one domain, it helps our own SEO efforts and helps to solidify our rankings.
I feel that incorporating your blog into your website is the best way to go from an SEO perspective.
To your success!