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Search Engine Optimization – Back to the Basics

By Ken Partain

Watching one of my favorite movies this weekend, Hoosiers, with Gene Hackman, I was reminded that the same thing that applies to basketball, practicing the fundamentals like dribbling, passing and shooting free-throws, also applies to SEO.

In SEO, the fundamentals are just a little bit different.  When optimizing your web site there are essentially four main ranking factors, 1) the coding of your site, 2) the on-page content, including the meta tags, 3) your link popularity, or how many other, related sites are linking to yours, and 4) your traffic.

All of these factors play a role in how well your site ranks overall, although some will have a greater impact on your rankings.  Also, some of these you have a great deal of control over and others you don’t.

Throughout this week I’m going to dig a little deeper into each one of these factors.  I hope you will follow along.

To your success,
Ken Partain

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Filed Under: Search Engine Optimization Tagged With: content marketing, increasing traffic, link building, search engine optimization, seo

Trackbacks

  1. Search Engine Optimization - Back to the Basics - Clean Code | We Make Marketing Easy says:
    December 8, 2009 at 8:38 am

    […] This is the second in a series of five articles on Search Engine Optimization – Back to the Basics. […]

  2. Search Engine Optimization - On-page Content | We Make Marketing Easy says:
    December 9, 2009 at 9:49 am

    […] right corner of this page).Powered by WP Greet BoxThis is the third in a series of five articles on Search Engine Optimization – Back to the Basics.  Yesterday we talked about the coding of your website.  Today we’re going to talk about […]

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